There’s a lot you can control about how people see, perceive and experience your online brand messages. But one thing you have very little influence over is where they’ll be when they do so or what device they’ll be using. I’ve written previously on the importance of basing your content strategy on user scenarios rather than personas; figuring out where your average user is going to be when they come across your website is just as important as working out who they are.Could they be sat on a train on their way home from work? Will they be waiting in a long queue outside a gig venue? Or whiling away a Sunday afternoon on a sunny park bench?
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Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don’t have a six or seven figure audience to send their content out to. Below are some of the tactics and techniques that I’ve experimented with over the past few years to try and systemise aspects of blog promotion. Some of them are very basic, such as using simple IFTTT recipes, and some are slightly more complex – involving combinations of autoresponders and ‘pay with a like buttons’. Wherever you are in growing your blog, I hope you find at least one or two things that will save you some time, or help you reach a larger audience with your blogging.1. Automating submissions to StumbleUpon One of the pitfalls of popular tools like IFTTT and Zapier is that they don’t allow you to automatically post content to some of the popular social networks, such as Pinterest or StumbleUpon
The blog as we know it started off as a place where people could share their thoughts online or keep a running diary. In fact, its usefulness as a daily online log is what gave it its name: “Web-log” got shortened into just “blog,” and history was made. However, the blog has expanded into something more, and now is used by corporations and individuals to share with the entire social media universe what is happening with them or their company. When businesses get involved in the blogosphere, they can make great strides in promoting their organization and interacting with their customers. However, there are some pitfalls to avoid when companies make a new blog and want their customers to read it and share it.
We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it. One day I’m adjusting the temperature in my workspace, and the next I’m trying to put off creative work until I’m tired. If you’re in the same boat, and you find it’s difficult to remember what will improve your creativity and when you should do your most creative work, hopefully this list will help you get it all straight. 1. Your brain does better creative work when you’re tired Unlike solving an analytic problem, creative insights come from letting our minds wander along tangents and into seemingly unrelated areas
After looking at 5 Great Google Analytics Alternatives in a previous article, we thought it would be useful to look at services that allow you to enhance your existing Google Analytics data. It is quite easy to connect your Analytics account to a third party app, and to look at your visitor data in a different way. This can be useful for SEO purposes, or for a deeper drill-down into your visitor data. To show you what can be done, I’ve selected 5 services that allow you to enhance your Google Analytics data — all you need is a working Google Analytics account.Continue reading %5 Apps to Enhance Google Analytics%
A landing page is an effective way to drive sales for any business. The majority of websites share a similar range of assets — about us pages, contact pages, etc. But a great landing page is something that takes time to produce. Landing page designs will vary, depending on the industry that you’re in. However, most effective landing pages have a few key elements in common that make them successful. 1) Negative Space is Key A cluttered landing page will confuse your message. Sure, your landing page can have tons of information on it, but organize it and break it up into manageable chunks. 2) Page Layout & Placement of Elements It is important to have your most high impact visuals above the fold, or where the viewer can see when they arrive on your landing page. Have a video, a few important bullet points, and a direct call to action above the fold. You’ll find this on many effective sales and marketing pages. Below the fold is a good place to expand on the product or service that you’re offering. Just remember to keep the layout consistent and clean. Like in our previous point, too much clutter can clutter your message, too. Continue reading %7 Steps to an Effective Landing Page%
This is the eighth and final instalment (for now) in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents. Last week I covered the big move from WordPress.com to WordPress.org. A move that will have now opened up the highly exclusive and endlessly varied world of WordPress plugins. A plugin is a piece of software that acts as an add-on feature to your website or blog, offering additional functionality. These can be developed by WordPress itself or by a third-party company and range in function from social media integration to automatic search engine optimisation to spam comment filtering
In part one of this series we discussed the complexities of determining a website price when your client eventually asks “how much will all this cost?” Fixed-price seems logical and is easy for all parties to comprehend but the process can break down on more complex tasks: It’s difficult to determine and document all requirements up-front. Requirements will inevitably change. It leads to the misunderstanding that a website is a “final product”. You may incur additional costs and payment can be withheld. An alternative model is charging per hour: the client pays for the work you do.
Well not ALL WordPress plugins, just the bad ones. Like every other tool out there, there are some plugins that work for you, e.g. for creating contact forms or for helping you build an e-Commerce website on top of WordPress – and there are those whic…
Whether you need to migrate a client project from a local development site or you’re just tired of your web host’s sloooow service and awful support, there are many reasons why you might need to migrate a WordPress site. Migrating a site manually can be fiddly and you risk messing things up (though if you follow our step-by-step guide How to Safely Move Your WordPress Site (Without Losing…