Unless you live under a rock, you have likely heard about Search Engine Optimization or, as it is also known, SEO. But, what is it? According to Webopedia, it is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. Although SEO marketing can become extremely in depth, in its most simplest explanation it deals with strategically placing keywords within your website so that when an individual types in a keyword, ideally your site is in one of top rankings of the search engine they are searching from.