You always do your best to improve your clients’ content performance.
You analyze their competitors and industry.
You create relevant and useful content.
However, far too often, you’re completely forgetting about the most important part of content marketing: content promotion.
Usually there are two reasons:
- You’re too focused on managing your content plan and want to produce more articles.
- You don’t realize that by skipping content promotion, you’re simply depriving their business of profit and value, because such content doesn’t reach its intended audience. That’s how time gets wasted.
According to a recent study by Content Marketing…