In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others.

Link building is especially often touted as the “single most important thing to optimize”.

In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings out of the hat.

Instead, we need to focus on a comprehensive SEO strategy.

Part of that strategy includes using HTML meta tags – a crucial component for SEO success.

Using the right meta tags the right way is all about communicating…

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