Running PPC ads can be extremely profitable – or it can be a waste of time.
What makes the difference?
Much of it has to do with your ad text.
Writing great copy for PPC ads is trickier than it might seem at first.
Platforms like AdWords give you a limited amount of space to catch a searcher’s eye, get them interested in your offer, and entice them to click.
Unfortunately, there’s no winning formula for writing the perfect PPC ad (and if there were, everybody would be using it). But there are a number of best practices you can follow to make your ad copy stronger.
Here are 10 tips you can apply to the next ad you write.