Calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110 percent since 2014. That represents a total of 162 billion calls in the United States alone each year.
With so many consumers converting by calling businesses, it’s critical that marketers are able to track, attribute and report on calls.
When marketers include offline call conversions alongside web based conversions they can provide a complete picture of the value they bring to advertisers.
It’s no surprise that over the past three years AdWords has expanded its capabilities to track and attribute calls with:
- Call extensions and call only ads.