If you’re like me, you love SEO tools – especially free ones!
One of the most underutilized free tools is Google Trends.
Think of Google Trends as your personal barbershop, a place you can turn to get your finger on the pulse of the world.
A word of caution: It’s important to understand how to use it properly and not “discover trends” where none exist.
Here’s what you need to know:
1. Start Big and Whittle Down
In the past, Google Trends had you enter parameters right off the bat — Web Search, Worldwide, etc.
Today’s main dashboard is simpler: it now prompts you to Explore Topics, before you start narrowing down.
A great way to start big? Start…