Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos. On Ego. With all his Avenger buddies.
Let’s put it this way; you need to be a Guardian of the Galaxy to manage the herculean task of sifting through all that data.
But before signaling The Marvel Bunch to help you measure the ROI of your digital marketing efforts, you need to get some basic metrics. Because, let’s face it, without the right equipment, even a God of Thunder is pretty helpless.
1. Cost per Lead
If your website is collecting leads for your sales team to…