11 voice search ranking factors analyzed

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker.

What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study discounts the impact of Schema to some degree and page authority.

Here’s a partial, paraphrased list of the ranking factors:

  • PageSpeed is a significant factor; voice search results typically come from faster-loading pages.
  • Google relies heavily on very authoritative domains…

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