You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value?
I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search.
1. Highlight the Value of Cumulative Growth
The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth.
Most marketing efforts, especially outbound ones, lead to temporary results. A PPC campaign produces results quickly, but the second you stop investing in PPC, you will lose your source of leads.
This isn’t the case with SEO. The rankings…