SEO contracts can be confusing, controversial, and a sticking point that we all quickly want to get past in the search industry.
They don’t have to be, though, as they can be incredibly useful tools on the front end of an engagement to get everyone on the same page.
By making them useful and realistic, we can find fair terms for all parties.
The tone of our relationship with clients is often formed in the contract and negotiation phase.
If the contract is a useful tool and looked at as the next step in the conversation to get started, it can be less of an experience focused on legalities and one that is more about defining work, roles, and…