E-commerce site owners must pay special attention to the technical factors affecting their brand’s search presence. Apart from backlinks, technical SEO plays an important role in improving your overall ROI from search.
Here is a complete checklist that e-commerce site owners must use to fully audit their websites.
1. Ensure Search Engines Can Find Your Site
The first step to getting good rankings is to have the site indexed properly. Take the help of the site operator and run a search on Google in order to identify the number of pages indexed.
Apart from the pages blocked by robots.txt, every other page should get properly indexed by…