15 Mistakes New Ecommerce Sites Make All Too Often

15 Mistakes New Ecommerce Sites Make All Too Often

More than half of startups fail, and Amazon is responsible for more than 40 percent of all online sales.

If you want to win in the competitive ecommerce industry, you need to avoid the pitfalls that will cause half of your peers to crash and burn along the way.

Mistakes are learning opportunities. There’s no doubt about that. But I think we can all agree it would be better not to make the mistake in the first place.

Here are 15 mistakes new ecommerce sites should avoid making.

1. Reinventing the Wheel

A new ecommerce brand tends to fall into one of two traps:

  • Slapping something entirely derivative together.
  • Attempting to build a unique solution for…

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