17 Client Retention Tips That Keep Clients Coming Back
When you’re first starting a WordPress development business, you need to invest time in finding new clients in order to build a steady base of freelance work.
That said, once you have that consistent influx of clients coming through, it’s time to put some serious effort into retaining those customers. Here’s why:
“It costs 7x more to obtain a new customer than to keep an existing one.”
It makes sense when you think about it. You write killer content for your site. You market your services on social media. You attend local networking events. And you put in all this time, energy, and sometimes even money in order to drum up new business.