2017 Contributors of the Year: Anita Brearton

Anyone who feels intimidated by the range and selection of marketing tools available on the market have a champion in Anita Brearton. Where others create an aura of FUD (fear, urgency and doubt) when it comes to martech selection, Brearton says, “It’s OK, we’re all in this together.”

Brearton is the founder, CEO and co-CMO of CabinetM, a discovery platform for the marketing industry. While software clearly plays a big part in all of her conversations with vendors, buyers and practitioners, Brearton places the focus where it belongs: a strong strategy. She brings years of experience as a senior operations executive, marketer, advisor and investor to bear…

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