2017 Contributors of the Year: Liraz Margalit

Sometimes the unspoken signals can be the strongest indicators of how someone feels. And while most of us are pretty adept at reading physical body language, few people can claim the same level of proficiency reading digital body language. Liraz Margalit is one of those few. Margalit uses that skill in her role as director of behavioral analytics at cloud-based experience analytics provider Clicktale.

By combining the latest research in the field of psychology with advanced technologies such as machine learning and cognitive computing, Margalit believes brands can move beyond judging customers based on past behavior to understanding and delivering on…

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