2017 Contributors of the Year: Lisa Loftis

As principal consultant in the SAS Best Practices Group, Lisa Loftis helps clients across a range of industries improve their customer focus. Long before most companies realized the importance of becoming “customer-centric,” Loftis advocated that approach. In fact, she literally wrote the book on it. Loftis co-wrote “Building the Customer-Centric Enterprise” in 2001 and businesses have been playing catch-up ever since.

In her articles, Loftis urges businesses to treat data as they would any other valuable business asset, with proper strategy, management and governance. 

Data Transparency Becomes the Norm 

What’s your proudest accomplishment —…

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