By now, all of us know online reviews play an important role in brand perception and online rankings.
Despite that, studies into online reviews, and how consumers react to them, continue to defy our expectations.
To make informed decisions about your review strategy, we need something more concrete than the knowledge that reviews play an increasingly large role in the buyer’s journey.
Here, are 23 informative statistics and insights that you need to know.
23 Important Stats & Studies About Online Reviews
- Even bad reviews are helpful for conversion rates. Customers spend five times as long on a site if they interact with bad reviews, trust those reviews…