Another exciting year of PPC is almost over. That means its time to gaze into our crystal ball to see the future of paid search, with the help of some of the smartest industry experts.
Artificial intelligence and voice search were among the hot topics in our 2017 edition of PPC trends. And it looks like we’ll be hearing a lot about those again over the next year.
So what are some other big PPC trends you need to know about in 2018?
Better audience targeting (and strategies) appear to be the big consensus for 2018.
Will automation continue to grow in importance?
Will advertisers start investing more in social platforms, such as Facebook and LinkedIn?