Very few strategies are mutually exclusive in the SEO industry, but that doesn’t mean doing both is always the best of both worlds.
Investing more in one strategy usually means investing less in another, at least in the short term, and choosing the path straight down the middle isn’t going to be the best choice for every brand, either.
With that in mind, let’s talk about three primary strategic tradeoffs that you’ll need to consider when making important decisions for your brand optimization.
1. Traffic vs. Relevance
I know what a lot of you are thinking. “It’s relevance, obviously.”
Yes, an SEO strategy that doesn’t factor relevance into the…