Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to your site so they can engage with your products and services.
Obviously, the higher your ads appear to the top, the more likely that someone will click on that ad.
That said, just getting the click isn’t the goal.
Getting a click that results in a sale, phone call, or lead is the goal.
In order to ensure the best opportunity for success, it is incredibly important to establish some sort of regular daily cadence or task list for your PPC campaigns.
While the rise in AdWords automation is helping with some, here are three PPC tasks…