3 Tips to Improve Your LinkedIn Marketing Strategy

3 Tips to Improve Your LinkedIn Marketing Strategy

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As Facebook tightens the screw on brands by yet again weakening their organic reach on the platform, it’s time for B2B marketers to take a good look at their LinkedIn marketing strategy. Even as it stands, 80 percent of B2B marketing leads generated on social media come from LinkedIn, and according to the marketing experts we spoke to, you can expect that figure to rise in 2018.

Facebook or No Facebook, LinkedIn Rules The B2B Space

Despite Facebook touting statistics that business decision makers spend 74 percent more time on Facebook than anyone else, and in the face of Facebook loyalists who champion the platform as…

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