3 ways to build a better agency-client relationship
The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same.
If you’re in-house marketing staff: Do you treat your agency like they’re members of your team? How do you keep them in the loop and give them everything they need to succeed? How do you know when you’re not? Don’t get me started on the process of choosing an agency!
If you’re at an agency: How much should we charge for our services? What pricing model should we adopt? When you’re a…