Webinars are a cost-effective alternative to hosting an in-person event. They can also:
- Build your brand.
- Help establish you and your company as an industry leader.
- Generate leads.
- Be repurposed into other types of content, including blog posts and videos.
If you haven’t yet taken advantage of the power of webinars, and want to gain a competitive advantage, read on for best practices you need to know.
What Is a Webinar?
A webinar is an interactive online seminar that anyone with an Internet connection and the necessary software can view over the web.
Typically, a host (or moderator) is joined by at least one presenter who speaks about a topic for a set length…