4 Big Takeaways From ConversionXL Live

PHOTO: Jeremy Keith

ConversionXL Live brought a few hundred experts in growth marketing and optimization to Austin, Texas to share, collaborate and learn from each other. From practitioners responsible for creating household names like Instagram, Airbnb and Subway to innovative new startups, CXL Live created a forum for the industry’s forward thinkers.

Between listening to the speakers and hallway conversations, four themes emerged for me that would benefit any performance marketer.

1. The Customer Is True North

Success in growth marketing begins with a laser focus on the customer and their needs. Several speakers pointed to the fact that too…

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