Measuring your SEO performance is essential.
We’re fortunate enough to have access to some incredibly powerful and useful SEO tools – both free and paid – that help us understand what is and isn’t working.
But which metrics should you be measuring with these tools?
How to Measure SEO: 3 Key Questions
In general, I like to think about what makes sense for measurement.
It comes down to these three key questions:
What Can I Measure?
There are thousands of different metrics you can try to measure, but only a finite set you can measure.
For example, if you’re working for a Fortune 500 company, you probably have data on customer reach, A/B testing, market…