5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

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Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their business objectives and help them become better marketers. “For some organizations, the process of measuring data serves as an exercise in futility — measuring it without using it to reach strategic goals,” Kenneth Hamlett wrote in a Chron report. “When used correctly,…

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