Online ecommerce systems are conveniently accessible across the Internet. These include Zen Cart, Magento, osCommerce, Prestashop, etc. With the variety of options available, you need to know which one would suit your business best. In this post, we’ll be looking at five essential features of an ecommerce system to help you decide which system would be the suitable choice for you.
1. Catalog Management
A catalog management solution can manage each of your products under a single roof. Ideally, it needs to come with batch export and import functions, which is a necessary feature when there are many products that have to be uploaded onto the site. This feature assists you in reducing valuable time by doing mass downloads/uploads of products onto the server. When you are browsing the catalog, the system should also have a built-in search and filter tools which will help you find your products conveniently.
2. Marketing and Promotion Tools
Any successful ecommerce website requires occasional marketing campaigns and online promotions to keep the visitors coming back for more. Make sure the ecommerce system you have enables you to manage and create discount coupons and pricing rules for non-members and members. Marketing and promotion tools enable you to cross sell and up sell your products. They are essential for retaining your customers.
3. Delivery and Shipping Features
As per the kind of products you are selling on your ecommerce website, a thoroughly designed delivery and shipping module is essential for the site. They system should allow the buyers to opt for the type of delivery option they want. What’s more, it should also be able to auto calculate the charges of shipping for the buyer. Apart from that, it is also essential for you to find out which international carriers are supported and how convenient it is for you to integrate these carriers into the system.
4. Payment Modules
The payment module is similar to delivery and shipping. Your ecommerce system should support all the primary payment systems and gateways available. Some of the common examples of major payment systems include PayPal, 2Checkout, and Worldpay. The buyers on your ecommerce website also need to be provided the freedom to choose from a variety of payment options.
5. Search Engine Optimization
Without search engine optimization, nobody will be able to find your products. Unless you have other marketing means for your products, SEO is highly important. Your ecommerce system should generate search engine friendly URLs for you while also generating sitemaps automatically to enable you to submit the site to the search engine. The system should also offer you the ability to input the meta details of your products conveniently on the admin panel.