If you were to find a time machine, go back about 10 years, and ask me if your company needed SEO, you would hear a passionate speech full of evangelical zeal.
Of course, you need SEO! Why would anyone not need SEO? SEO is the most effective form of marketing there is. And it’s the most cost-effective, too!
If you want some more reasons why most businesses need SEO, I urge you to read 12 Reasons Why Your Business Absolutely Needs SEO by Sam Hollingsworth.
The 5 Pillars of SEO
I still believe that most companies benefit from SEO.
Every company can benefit from the basic building blocks of SEO, which I define as the following (known as the 5 Cs).
- Code: The…