In this industry, we spend a lot of time trading SEO tactics and ideas with each other for mutual benefit.
It’s a wonderful thing. Not every industry does this.
Unfortunately, we invest less time in talking about how to develop our own SEO strategies.
While every SEO strategy is – and should be – different, there’s an underlying strategy to developing strategies.
Here are five things every SEO strategy needs.
1. A Mind Map
A mind map is a place to build your strategy from the ground up. A mind map is simply a branching series of categories, usually reaching out from the center, moving from more general to more specific categories, with ideas becoming…