As SEO professionals, we have no shortage of things to worry about.
There are the old standbys: backlinks, content creation, sitemaps and robots.txt files.
And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index.
Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential elements for maintaining positive organic performance.
I’m talking about web hosting, folks.
The web host you choose determines the overall consistency of the site experience you offer organic visitors (and all visitors, for that matter).