Today at Pubcon in Las Vegas, a trio of Googlers – Gary Illyes, Nathan Johns, and Eric Kuan – took the stage for the Google Webmaster Relations keynote to answer questions about a wide range of topics.
Here are some of the interesting tidbits we learned from Google about disavowing links, featured snippets, and more.
1. Don’t Disavow Unless You Have a Manual Action
Is Google smart enough to ignore bad links or should you use the disavow links tool?
According to the Googlers, the smartest way to approach this question is pretty simple:
- If your site gets a manual penalty, then disavow links.
- If your site hasn’t been penalized, you don’t have to worry…