5 User Interface Mistakes That Drive Customers Away

Joshua Ness

When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds — and you can guarantee that level of expectation translates to apps, too.

And yet it’s common to see websites and apps launch with glaring UI mistakes that drastically degrade the user experience. In this article, we will discuss five of the most common (and therefore most frustrating) UI mistakes found in websites and native…

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