If you have been in SEO any length of time, you have been in the situation where you are trying to communicate what you are doing to a client, prospect, or boss.
Instead of the other person sharing your enthusiasm for the value of your work, you instead get a confused look.
It makes you wonder, can they even spell SEO?
Spiders, crawling, indexing, canonicals, redirects, 404s, mobile friendliness – these are all SEO terms we throw around in our everyday conversations.
It’s second nature to us to geek out on the redirect chains we found or the amazing links we were able to secure.
Not everyone will share our same enthusiasm, though – not because they…