Using company or personnel online profiles to generate links is a tricky subject.
Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links.
However, even though there are shady marketers out there that intend to twist the purpose of profiles, it doesn’t mean you can’t do it in a genuine way.
It is possible to have real profiles that share your information, background, and accomplishments, while also using it for more than just a way for people to find you online.
Having online profiles on the main social networks and websites your core audience visit is not only important to online…