5 Website Metrics You Can’t Ignore (and How to Design for Them)

Analytics are all the rage. But all those numbers can get overwhelming fast.

Here are five website metrics that you can’t ignore—traffic sources, keywords, visitors, top 10 pages, exit pages—and design tweaks you can make so that you’ll see improvement in those areas. (You can find all of these metrics and more in Google Analytics. If you aren’t tracking analytics on your website, you need to start right now.)


1. Traffic Sources

Do you know where website…

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