6 Common CRO Statistical Mistakes You Should Avoid

6 Common CRO Statistical Mistakes You Should Avoid

Ever tested a landing page, implemented it, and watched your metrics move in the wrong direction?

It happens to most of us, despite our best efforts.

Why?

Sometimes it’s a random chance. Sometimes it caused by changes in the marketplace.

But sometimes it’s something else entirely: statistical error.

I’ve collected six statistical errors that CROs, and marketers who dabble in CRO, often make. Let’s take a look, so we can try to avoid them.

1. Not Understanding Statistical Significance

There was a time, not so long ago when marketers would run split tests without even considering statistical significance.

Thankfully, now that most split tests are run using…

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