6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy
Content marketing is nothing without content strategy.
It’s like a boat without a wheel. It drifts aimlessly in a sea of content, lost and taking on water. Pretty soon, that directionless boat sinks.
Enter strategy. Put the two together – the boat (content marketing) and the steering wheel (content strategy) – and something amazing happens.
You can steer your course and chart new territory.
Your content marketing will net real, quantifiable, stellar results.
Also of note: B2B marketers who saw increased success in their content marketing over the course of a year overwhelmingly owed it to investing in higher-quality content (85 percent) and…