6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy

6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy

Content marketing is nothing without content strategy.

It’s like a boat without a wheel. It drifts aimlessly in a sea of content, lost and taking on water. Pretty soon, that directionless boat sinks.

Enter strategy. Put the two together – the boat (content marketing) and the steering wheel (content strategy) – and something amazing happens.

You can steer your course and chart new territory.

Your content marketing will net real, quantifiable, stellar results.

Results like:

Also of note: B2B marketers who saw increased success in their content marketing over the course of a year overwhelmingly owed it to investing in higher-quality content (85 percent) and…

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