Optimizing your meta descriptions is an important aspect of on-page SEO.
Unfortunately, because meta descriptions are not a direct ranking signal, some SEO professionals fail to give them the attention they deserve.
Little do they know that properly optimized meta descriptions play an important role in getting visitors from search engines to click your links. They are mini-ads that you can optimize to drive more customer action and increase CTR.
If you are ready to spend some time enhancing your meta descriptions, first be aware of these six common meta description optimization mistakes.
Mistake 1: Duplicate Meta Descriptions
Even though meta description…