6 Ways to Design for Anger

In an ideal world, people would come to our websites feeling happy, refreshed, and disturbingly eager to buy stuff. They would know exactly what they’re looking for, and exactly how to get it from us… and never from the competition. Short of asking Aldous Huxley and George Orwell to remake the world in the image of their nightmares, this isn’t going to happen. (That’s a good thing.)

However, that means that when we design websites or apps, we have to make allowances for the fact that our users are human; and will be feeling emotions. It’s terrible, I know. In the spirit of overcoming challenges, I thought I’d tackle the emotion many consider…

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