One of the keys to success in digital marketing is to ensure that the right hand is always talking to the left. This means that if you’ve spent time building a beautiful WordPress site and regularly write high-quality content for it, you’ll want those efforts shared across other marketing platforms.
Social media is one of the more obvious choices as it’s (typically) free to use and doesn’t take much effort to write a 140-character message and hit “Send.”
But email is another one of those marketing arms that should stay closely connected to…