7 Insights Into How Google Ranks Websites

7 Insights Into How Google Ranks Websites

Google’s algorithm is built around solving problems for users. That’s why there are featured snippets, carousels and local search specific results.   The implications of how Google understands user intent and how it uses that information to rank sites is very useful for developing a winning content strategy. The following are insights developed by studying patents and research papers published by Google itself.

Insight 1: Multiple User Intents

One of issues with identifying user intent is that almost every query contains multiple user intents. Google solves this problem by showing links to web pages about the most popular user intents first. For…

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