7 Marketers Share Why They’re Grateful this Thanksgiving

7 Marketers Share Why They’re Grateful this Thanksgiving

This turkey is thankful for not being dinner this week. Why are marketers thankful this year? We explore today. PHOTO: Virginia State Parks

My first month as a technology reporter covering digital marketing four years ago, I uncovered some insights into what keeps marketers up at night.  Less than 10 percent of marketers found that they strongly agree their efforts in digital marketing were paying off. Half of marketers then also said they were not confident in their digital ability, and they also had low confidence in their companies’ marketing performance: only 40 percent thought their company’s marketing was effective.

Fast-forward four years…

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