7 Reasons Solo Bloggers Outperform Company Bloggers in Influence
One of the biggest things business bloggers struggle with is gaining influence or establishing thought leadership in their field.
According to the B2B Content Marketing Report, thought leadership was one of the top three content marketing goals, with 43 percent of respondents indicating that it was a priority.
Not too long ago, someone on Inbound asked what blogs people follow. Interestingly enough, most people replied with the names of solo bloggers rather than company blogs.
When it comes to influence, individuals sometimes seem to outperform company bloggers even though companies can have much larger marketing budgets and staff.
So how are individual…