Google doesn’t provide us with an instructional manual on how to master and understand their ranking algorithm. Sure, we have Google’s webmaster guidelines and blogs, but most of what we learn along the way is through experience, experimentation and our own learning.
One of my first experiences in SEO was to diagnose a penalty that was impacting one of the agency’s largest clients. That was back in the day when Google didn’t provide any manual action messages. Talk about falling head first into SEO.
Looking back over the last 10+ years, there are a few things I wish I had been told about SEO before I started.
1. There Are a Ton of Opinions