7 Tips to Improve Your Marketing Technology ‘Request For Proposals’ (RFP)

7 Tips to Improve Your Marketing Technology ‘Request For Proposals’ (RFP)

PHOTO: Marc van der Chijs

Most marketers in the hunt for technology take an “informal” approach to assessing requirements as they begin the buying process, according to data from Target Marketing and IBM (download required). Informal or formal, one of the key steps in the MarTech buying process — or any enterprise technology buying program, for that matter — is the request for proposal (RFP). Typically created at the beginning of the procurement process, RFP is a set of requirements, criteria and questions a buyer/business makes in order to release a formal bid for potential vendors for a solution, service, commodity or asset. 

When you…

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