1. Focus on the 20 Percent

Have you heard of the 80/20 rule? In a nutshell, 80 percent of users will use just 20 percent of the features or functionality of your website. Think of most users as browsers that graze the content and grab tidbits that interest them.

That 20 percent is vitally important. It’s where most of your clicks will be and is the content and interaction area that should be near perfect in your design.