8 Considerations When Branding Your Chatbot

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When interviewing potential new employees, you appraise them on multiple levels. Like how they present themselves, what they wear, how they speak and what they say. You ask yourself, “Can I work with this person?” Or more importantly, “Do I trust them representing our brand in customer-facing scenarios?” These same questions and concerns should apply when selecting and branding your personal virtual assistants, or chatbots, experts told CMSWire. 

According to Bynder’s 2018 State of Branding Report, 40 percent of marketing decision-makers said they planned to invest in voice assistants this year. And, naturally, they…

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