8 Tips to Win Executive Buy-in

PHOTO: Betsy Weber

Apple CEO Tim Cook last year said in an interview with CNBC the company’s stock price should be the result “of doing other things well.” Specifically, he cited customer experience and making sure customers are treated well. It’s great that the CEO of a company closing in on $1 trillion in valuation values the customer so greatly.

Sabina Schneider, discover partner for Globant, said VoC initiatives bring “incredible value” because customers have the best understanding of what the end-user truly wants and values. “By leveraging this, CX professionals can have a glimpse into their [customers] perspective and develop a…

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