Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!
Panda is the official name of an algorithm update developed by Google to reduce the prevalence of low-quality, thin content in the search results, and to reward unique, compelling content.
At the time Panda launched, user complaints about the increasing influence of “content farms” were growing rampant.
Google’s Panda algorithm assigns pages a quality classification, used internally and modeled after human quality ratings, that is incorporated as a ranking factor.
Websites that recover from the impact of Panda do so by revamping…